Heidi
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Monetizing the music business and the emotions it brings us?
02 Aug 2010 13:59This blog is not going to be about music business and monetizing for real. Those who know me, also know that I would never dare to write about exactly that. To be honest, music has always been something totally else to me than something to monetize. Yep, I should never be in the music business. Music means far too much, it is worth more than money could buy.
My headline is inspired by a Youtube clip I saw today. The video clip is actually old, from January this year. In music business everything that happened more than 2 months ago, is old :) In this video Terry McBride talks about music business, how the music right holders are bad for music business since they want to own the rights to the music they’ve produced. He also talks about the conflict about how music has been and still is being monetized, and the fact that it doesn't work these days. He says we should not fight back when it comes to teenagers ways of consuming music .. plaa plaa .. It is an interesting clip, you should see it.
This guy irritates me somehow. I'm not saying that he has it wrong, (he's seen the music business dozen times more, so who am I to judge) but there really was something that bugged me. He was a good speaker, it felt like he was digging deep. But in the end, there was really something missing. I agree on some things that McBride said, but what irritated me most, was the lack of mentioning the source of music - artist. In fact, he never mentioned the word “artist” at all.
He went on and on about how music becomes important because of the emotion it gives us, and the context where the music is experienced. According to McBride, the consumer feels that he/she owns the “right to the music” because of the emotional bond that has taken place between the music and the listener. This dilemma, that everyone thinks they own the music (both the real right owner and the consumer) has caused that music business is where it is now. By accident, I happened to test this: I accidentially put on an old album, which brings me loads of memories and feelings. I could start to cry, the flashbacks are that real ;) But what happened next was that I started to think: “Gsus, this song is so good.” And: “What a great artist!” Is it really just me, who feels the personal memories AND the artist behind the music, the one that makes my memories so real for me after all these years? Why in the world would I think that I could do whatever with this piece of music, that I would just want to steal it and not give the artist what he/she deserves? Just the opposite, because I have such memories tied up with this music, it becomes even more valuable. If the teenagers lack a sense of respect for music, my god we should really do something about that!
By the way, the music I “happened” to listen today was “Crazy English Summer” by Faithless.
ps. This blog is surely a messy one, my thoughts are all around the place somehow - sorry.
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I'm glad to be part of the ED Team. Singing is my thing.
Everyone should have their motto, mine is: "Don't worry, it'll work out somehow". "Älä hättäile".
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